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How do I set up a mailing list?

Updated 2026-08-14

Quick answer

To set up a mailing list, choose an email marketing service, create an account, and follow their setup process to create your list and add subscribers.

This guide provides steps to create a mailing list using popular email marketing platforms.

Steps

  1. 1

    Sign Up for an Email Marketing Service

    Visit the website of your chosen email marketing service and create an account.

  2. 2

    Create a New Mailing List

    In the dashboard, find the 'Lists' or 'Audience' section, and select 'Create New List' or similar options.

  3. 3

    Customize Your List Settings

    Fill in the required fields such as list name, description, and sender information.

  4. 4

    Import or Add Subscribers

    Use the import feature to add existing contacts or manually enter new subscribers.

Choosing an Email Marketing Platform

Select a platform that fits your needs, such as Mailchimp, Constant Contact, or Sendinblue. Each has different features and pricing.

Creating Your Mailing List

Once you've chosen a platform, navigate to the lists section and create a new list. You will need to provide a name and description.

Adding Subscribers

You can manually add subscribers or import them from a CSV file. Ensure you have permission from your subscribers to comply with anti-spam laws.

Watch out for

  • Ensure compliance with GDPR and other data protection regulations when collecting subscriber information.
  • Some platforms may have different steps or terminology, so refer to their specific documentation.

FAQ

What information do I need to collect from subscribers?

Typically, you should collect at least the subscriber's email address and may also ask for their name or preferences.

How can I ensure my emails don't go to spam?

Use a verified domain, avoid spammy language, and encourage subscribers to whitelist your email address.

Can I segment my mailing list?

Yes, most email marketing platforms allow you to segment your list based on various criteria, such as demographics or engagement.